Your Social Media Profile
It is a different day for job seekers. In the past, an employer only had your resume to look at when assessing your job candidacy. But with the internet, that changes, as most people have some type of a profile on the web. And with the explosive growth of social media – employers can learn a lot about you before you ever show up to your first interview.
The first thing employers look at is your maturity. If you have a clean profile picture, and posts that are professional and mature, employers will take notice in a good way. At the same time, if your posts are more focused on the partying you have been doing or the hate you have for something, it isn’t going to present you in the best light to your potential employer. So try to make your social media posts upbeat, professional, and legitimate. There is no right answer here – and no one is perfect. So you don’t have to obsess over every post you make to try and make it sound the most intelligent. However, you should try to remember before each time you do a post that what you write may be on the web forever, and your current employer or future employer may read it one day.
The second way social media can help or hurt you comes from knowing your niche. If your posts are centered around your industry, employers are going to understand that you have passion and excitement for your career. The more knowledge or interest you demonstrate for your industry on social media, the more likely it is that employers will understand that you are the right fit for the jobs you’ll be applying too. Be sure to post your thoughts and comments on news that is happening within your industry. Also try to post links written by bloggers and industry websites discussing new products, companies, and ideas within your industry. All of your posts don’t have to be about your industry, but the more you talk about it, the more you’ll learn, and the more attractive you’ll be to companies in the industry.
Perhaps the most important way social media can improve your candidacy is by highlighting your interest and understanding for social media. A lot of companies today struggle with social media as it is new to them and they don’t have experience with managing it. These companies want to hire people which understand social media and can thus teach people at the company the ins and outs of how it works. The best way to demonstrate your passion and expertise for social media is to be participating in it. If two equal candidates apply for a job, and one has a big following on social media, and the other doesn’t participate in social media – the one who does participate is going to be more likely to get hired.
So, take social media seriously. Job seekers are beginning to put their social media profiles on their resume within the contact section. Try to embrace social media – it is after all becoming an extension of your resume.
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